Images missing alt text

Every image needs a text alternative ("alt text"). Screen readers read it aloud, and it shows if the image fails to load.

• Informative images (products, photos with meaning, charts): describe what matters in a short phrase, for example "Blue linen shirt, front view".
• Images that are links or buttons (logos, icons): describe where the link goes or what the button does, for example "Home" or "Search".
• Decorative images (dividers, background flourishes): mark them as decorative so screen readers skip them.

Skip "image of" or "picture of". Screen readers already announce that it's an image.